Guides
Decision guides for websites, shops, and digital systems – technically sound and easy to understand.
Our guides help you with important decisions: Which technology fits? When is a custom solution worthwhile? What really matters in SEO? We explain complex topics in an understandable way and provide concrete recommendations.
Website or Web Application – What Do I Really Need?
The boundary between website and web application is fluid. What matters is not the technology, but what your users should be able to do – and how that...
Read guideWordPress or Custom Solution?
WordPress is not inherently bad, and custom is not automatically better. The right choice depends on your use case – not on agency preferences.
Read guideApp, PWA, or Mobile Website?
Not every mobile project needs a native app. Progressive Web Apps offer many advantages – but are not always the right choice. The decision depends on...
Read guideB2B Shop: Standard Solution or Custom Platform?
B2B shops have different requirements than B2C. Customer-specific prices, approval processes, and ERP connection determine success or frustration.
Read guideSEO as a System: Why Technology Is the Foundation
Sustainable visibility does not come from SEO tricks, but from technical substance: fast loading times, clean structure, and relevant content.
Read guideGuide: After Your Website Launch
Congratulations on launching your new website! To realize the full potential of your online presence, we recommend the following steps. Each topic is...
Read guideGoogle My Business: The Ultimate Guide
Optimize your local online presence with our comprehensive Google My Business checklist. From basic setup to advanced optimization – this step-by-step...
Read guideSetting Up Analytics Tools: Data-Driven Decisions
This comprehensive guide takes you step by step through setting up and optimizing analytics tools for your website. From Google Analytics and Search C...
Read guideReview Management: Guide to Online Reputation
This comprehensive review management guide shows you how to effectively control your company's online reputation. From setting up a systematic review...
Read guideBasic SEO Optimization: A Beginner's Guide
This guide introduces beginners to the world of SEO. From keyword research to on-page optimization to technical SEO, all basics are explained. With pr...
Read guideDeveloping Content Strategy: Guide for More Visibility
This content strategy development guide shows how to strengthen your online presence and achieve expert status. From target audience analysis to conte...
Read guideBuilding Social Media Presence: A Beginner's Guide
This guide shows how to build an effective social media presence. From platform selection to content creation to community management and analysis – l...
Read guideUnsure what you need?
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