03.1

B2C Online Shops

Selling to end consumers – reliable, performant, and scalable

A B2C online shop is often the most important digital sales channel. It must present products understandably, build trust, and process orders smoothly and reliably – even with increasing traffic and growing product ranges. We develop B2C online shops for small and medium-sized businesses that want to start stable and grow without technical dead ends.

When a B2C online shop makes sense

A B2C shop is the right solution when:

Products are sold directly to end consumers
Fixed prices and clear product structures exist
Marketing, SEO, or campaign measures are planned
The online shop should be a central revenue channel

Typical industries: Retail & direct sales, manufacturers with consumer business, brands & own products, digital products & services.

Typical functions of a B2C shop

The scope of functions is always defined project-specifically. Common components are:

Product catalog with variants
Shopping cart & checkout
Payment and shipping options
Customer accounts & order history
Coupons & promotions
Tax and shipping logic

Important: What matters is not the number of features, but their clean implementation.

Typical Use Cases

Benefits of a professionally developed B2C shop

Clear and understandable purchase process
High performance & fast loading times
Stability even during peak loads
Good foundation for SEO & online marketing
Technically extensible with growth

Typical project sizes

Entry-level solutions for manageable product ranges
Shops with marketing and campaign focus
Further development of existing shops
Migration or technical optimization

Distinction: B2C shop vs. integrated shop solution

A classic B2C shop is ideal as long as processes remain manageable, orders can be processed independently, and no complex pricing or rule systems are needed. However, as soon as internal processes, interfaces, or individual logic play a larger role, the shop can be expanded accordingly.

View custom & integrated shop solutions

Integration & extensibility

From the start, we consider possible extensions:

Connection to inventory management or warehouse
Integration of payment and shipping providers
Transfer of order data to accounting or CRM
Preparation for future B2B functions

This keeps the shop future-proof, even if it consciously starts lean.

A cleanly developed shop

reduces abandonment, support effort, and later rebuilding.

Clear and understandable purchase process
High performance & fast loading times
Technically extensible with growth

Our approach

1

Analysis & goal definition

Products, target audience, sales model.

2

Conception & structure

Clear shop architecture, focus on conversion & performance.

3

Implementation & tests

Technical development and quality assurance.

4

Launch & further development

Stable start and targeted optimization.

07

Hosting & Maintenance

We ensure your digital solution remains permanently stable, secure and up-to-date – so you can focus on your core business.

Updates & Security

Regular updates, security patches and vulnerability scans

Monitoring & Backup

Uptime monitoring, daily backups and disaster recovery

Support

Technical support, troubleshooting and adjustments

Steffen Fasselt
Your contact

Steffen Fasselt

Projektleiter

If you are planning a B2C online shop or want to improve an existing shop, we are happy to help you assess which solution makes sense for your business model. In a non-binding conversation, we clarify: • Goal & scope • Technical possibilities • Sensible next steps