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Search Engine Advertising as a Controllable Growth Channel

Google Ads are not self-running. Without clean campaign structure, clear landing pages, and technically integrated tracking, paid advertising quickly becomes expensive – and still delivers little.

We understand SEA as a controllable channel that fits into your digital infrastructure – not as a detached measure.

Why SEA Often Becomes More Expensive Than Planned

Many campaigns fail not because of bad keywords, but because of structural problems:

→ Landing pages that do not match the ad
→ Tracking that only half works or is not integrated at all
→ No clear objective – optimization for clicks, not results
→ No coordination with SEO or other channels

Our Approach: Campaigns That Are Technically Cleanly Integrated

SEA works when the technical foundation is right. We take care of:

Campaign architecture that fits your offering
Landing pages that convert – not just exist
Clean conversion tracking that delivers reliable data
Coordination with SEO to sensibly combine reach

When SEA Makes Sense

You have a clearly defined offering or product
Your website already has a reasonable structure
You want to build reach in the short term – e.g., for product launches or seasonal campaigns
You want to complement SEO with targeted advertising

Our Focus Areas

Campaign Structure & Targeting

→ Campaign architecture by offering/target audience
→ Keyword strategy with focus on conversion
→ Ad groups that are really separated

Landing Pages & Conversion

→ Target pages that match the search query
→ Fast loading times, mobile optimization
→ Clear user guidance – no distraction design
Websites Platforms E-Commerce

Tracking & Evaluation

→ Conversion tracking with clean data foundation
→ Event and goal tracking in Analytics
→ Evaluation by real business goals

Relevant For

→ Corporate websites with concrete service offerings
→ Online shops with measurable goals
→ Platforms with booking or inquiry processes
Corporate websites E-Commerce Platforms

How We Start

1 Analysis of existing campaign structure (if available)
2 Goal definition: What should SEA specifically achieve?
3 Setup or optimization of campaigns, landing pages, and tracking
4 Ongoing evaluation and adjustment

Not Buying Clicks, But Controlling Demand

SEA is not gambling. It is a channel that can be precisely controlled – if it is technically soundly set up. We help you tap this potential.

Integrate SEA Into Your Strategy

Let us discuss how paid advertising fits sensibly into your digital setup.

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