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Web Design for Medical & Dental Practices

The practice website that wins new patients

Patients search Google first – and decide within seconds whether a practice looks trustworthy. We build websites for doctors, dentists and therapists that get found, build trust and generate appointments: GDPR-compliant, accessible and free of template sameness.

When a professional practice website pays off

A practice website is not a box to tick – it is your most effective patient acquisition tool when it delivers on these points:

New patients find your practice on Google – not just your competitors

Appointments are booked online instead of over the phone

Services, team and premises build trust before the first visit

Directions, opening hours and forms are easy to find – including on mobile

Practice websites address consumers, so GDPR requirements for health data apply strictly – and accessibility is mandatory for many practices and sensible for all: older patients in particular benefit.

What makes a good practice website

From projects with practices we know what matters:

Online appointment booking: custom or clean integration of established booking providers

GDPR-compliant handling of health data (forms, consent, processing agreements)

Accessibility per WCAG 2.1 – usable for all patients

Local visibility: Google Business Profile, LocalBusiness schema, neighbourhood keywords

Service pages per treatment – so you rank for treatments, not just your name

Real team and practice photos instead of stock images

Directions, hours, prescription requests and downloads prominent instead of hidden

Load times under 2 seconds – patients in pain do not wait

Why not a practice website builder?

Specialised practice-website providers deliver subscription templates: quick to launch but interchangeable, with limited booking integration and no real local SEO. After three years of subscription you have paid more than a custom site costs – and own nothing.
We build your practice website as property: individual design, clean code, extensible with recall features, patient portals or additional locations.

The lean way to start: Starter Website

How your practice website is built

Understanding your practice

Which patients do you want to win? Which services carry the practice? What causes friction today (phone, no-shows, forms)? This shapes the structure.

Design with personality

Individual design based on your premises, colours and photos – no template that three nearby practices also use.

Technical implementation

Clean code, a CMS for independent editing, appointment booking, GDPR-compliant forms, accessibility and a local SEO foundation.

Launch & visibility

Set up or optimise the Google Business Profile, make directory listings consistent, and measure results in a privacy-compliant way.

Benefits

New patients via Google instead of referrals only

Less phone traffic thanks to online booking and good self-service information

Legal certainty on GDPR and accessibility

A website you can keep up to date yourself via the CMS

Where we are honest

A good website is the foundation – not a self-runner.

Reviews on Google and health portals must be built up actively by the practice – we provide the process, your team has to live it

Legally binding review of advertising claims under medical advertising law is a matter for your chamber or a specialist lawyer

In competitive locations, top visibility takes time and continuous care, not a one-off payment

Typical Use Cases

→ Build a new website for a medical or dental practice

→ Modernise an outdated practice website and make it compliant

→ Integrate online appointment booking into an existing website

→ Improve the local Google visibility of a practice

Suitable next steps

On request we combine practice websites with accessibility compliance and ongoing care.

Accessible web design (WCAG 2.1) Hosting & maintenance: your website in good hands

Hosting & Maintenance

We ensure your digital solution remains permanently stable, secure and up-to-date – so you can focus on your core business.

Updates & Security

Regular updates, security patches and vulnerability scans

Monitoring & Backup

Uptime monitoring, daily backups and disaster recovery

Support

Technical support, troubleshooting and adjustments

Learn more about operations Discuss your project

Your contact

Steffen Fasselt

Projektleiter

Let us talk about your practice: I will show you with concrete examples how your website wins patients – and tell you honestly what pays off for your practice size and what does not.