B2B Online Shops

Digital ordering platforms for business customers

B2B online shops are not classic sales pages. They are work tools for business customers that simplify ordering, speed up processes, and relieve sales and back-office staff. We develop B2B shop solutions that adapt to your existing workflows – not the other way around.

When a B2B online shop makes sense

A B2B shop is particularly useful when:

Business customers order regularly

Prices, product ranges, or conditions are customer-specific

Ordering processes should be simplified or automated

Sales and back-office should be relieved

Manual orders by email or phone are increasing

The need often arises from growth, increasing customer numbers, or more complex processes.

Typical functions of a B2B shop

The scope of functions always depends on your processes. Common components are:

Customer accounts & roles

Customer-specific prices & tiered pricing

Individual conditions

Quote and order histories

Quick & reorder functions

Approval or release processes

Not every function is always necessary – what matters is process relief, not feature quantity.

Typical Use Cases

Benefits of a professional B2B shop

→ Relief of sales & back-office

→ Faster, less error-prone ordering processes

→ Higher customer satisfaction

→ Better planning & transparency

→ Scalable with growing customer base

Distinction from classic online shops

→ Ordering processes instead of marketing

→ Individual conditions instead of standard prices

→ Efficiency & process integration instead of conversion optimization

Further development to shop platform

If additional complex logic or special processes are required, the B2B shop can be further developed into an individual shop platform.

View custom & integrated shop solutions

Integration into existing systems

B2B shops realize their full benefit when they are part of your system landscape. Depending on requirements, we integrate:

Inventory management or ERP

Customer management / CRM

Accounting & billing

Warehouse and logistics systems

This creates continuous ordering processes without duplicate data maintenance.

Step-by-step implementation instead of complete solution

Many B2B shop projects consciously start manageably. What matters is that the technical foundation is built so that later extensions remain possible without redevelopment.

→ Digital replacement for email orders

→ Customer portal with ordering function

→ Limited customer base at the start

Our approach

Analysis of your sales and ordering processes

Understanding of customer structure, workflows, and goals.

Conception of shop logic

Prices, roles, approvals, integrations.

Implementation & integration

Technically clean development and system connection.

Further development & operation

Adaptation to growing requirements and processes.

Hosting & Maintenance

We ensure your digital solution remains permanently stable, secure and up-to-date – so you can focus on your core business.

Updates & Security

Regular updates, security patches and vulnerability scans

Monitoring & Backup

Uptime monitoring, daily backups and disaster recovery

Support

Technical support, troubleshooting and adjustments

Learn more about operations Discuss your project

Your contact

Steffen Fasselt

Projektleiter

If you want to digitize or simplify ordering processes for business customers, we are happy to help you assess whether and how a B2B shop can be sensibly implemented. In a non-binding conversation, we clarify: • Requirements & objectives • Integration needs • Sensible expansion stages