E-Commerce
B2B Shop: Standard Solution or Custom Platform?
When pricing logic, customer groups, and ERP integration become decisive.
B2B shops have different requirements than B2C. Customer-specific prices, approval processes, and ERP connection determine success or frustration.
What Makes B2B Shops Special
- Customer-specific prices and discount tiers
- Approval workflows for orders
- Integration with inventory management and ERP
- Reordering and wish lists for regular customers
- Different payment terms per customer
When a Standard System Is Enough
Shopify B2B, WooCommerce, or Shopware Standard are sufficient when:
- Pricing logic is manageable (few customer groups)
- ERP connection is not mandatory or works via standard interfaces
- Order processes are linear (no approvals)
When You Should Build Custom
A custom platform is worthwhile for:
- Complex pricing (condition contracts, tiered pricing, special conditions)
- Deep ERP integration (bidirectional data exchange)
- Multi-stage approval processes
- Specific requirements for product configuration
The Hidden Costs
Standard systems are cheaper to start, but: Every adaptation to B2B specifics costs extra. Beyond a certain level of complexity, the custom solution becomes more economical.
Comparison at a Glance
Standard (Shopware, WooCommerce)
Advantages
- Quick start
- Proven foundation
- Community & support
Limitations
- B2B features often paid
- Adaptations limited
- Plugin dependencies
Custom
Advantages
- Exactly matching processes
- Deep system integration
- No plugin limits
Limitations
- Higher entry costs
- Longer development time
Your Contact
Steffen Fasselt
Projektleiter
We analyze your B2B processes and recommend the appropriate shop architecture.