Custom & Integrated Shop Solutions

When standard shops are no longer enough

Many online shops start with standard solutions – and that is often sensible. However, as soon as processes become more complex, multiple systems need to work together, or individual business logic is required, classic shop systems reach their limits. Custom & integrated shop solutions are then the next step: not as a "bigger shop", but as part of a thoughtful system landscape. We develop tailored e-commerce solutions that adapt exactly to your workflows – technically sound, performant, and extensible in the long term.

When a custom shop solution makes sense

This solution is particularly suitable when:

Standard shop functions are no longer sufficient

Individual pricing, product, or rule systems are needed

Multiple systems need to be connected

Processes should be mapped continuously, not in isolation

Performance and scalability are business-critical

This need often arises gradually – from growth, new business models, or increasing process complexity.

What distinguishes custom shop solutions

In contrast to standard shops, custom solutions offer:

Maximum flexibility in business logic

Clean integration into existing systems

High performance even with complex processes

Clear separation of shop, logic, and data

No technical dead ends

The shop is conceived not in isolation, but as a central component of your digital infrastructure.

Typical Use Cases

Typical use cases

→ Complex B2B ordering platforms

→ Combination of shop and customer portal

→ Individual quote and pricing logic

→ Multi-channel & marketplace integrations

→ Subscription and recurring business models

Technical framework (project-dependent)

→ Custom backend architectures

→ Headless commerce approaches

→ Performant search and caching strategies

→ Scalable infrastructure

Distinction from B2C and B2B shops

Custom shop solutions make sense when B2C or B2B shops reach functional limits, processes can no longer be mapped with configuration, or integrations become business-critical.

View B2C online shops

Integration instead of standalone solution

Custom shop solutions only realize their full benefit through integration. Depending on the project, we connect the shop to:

Inventory management & ERP systems

Accounting & billing

Logistics and fulfillment systems

External marketplaces or services

This creates continuous processes without duplicate data maintenance or manual detours.

Step-by-step implementation with clear architecture

Even complex shop solutions do not have to be able to do "everything at once". We rely on gradual expansion – so the project remains plannable and controllable, technically and economically.

→ Start with a clear core process

→ Technical foundation for extensions

→ Modular expansion as needed

Our approach

Analysis & goal definition

Understanding of business logic, systems, and processes.

Architecture & conception

Technical structure, integrations, and interfaces.

Development & integration

Clean implementation and connection to existing systems.

Operation & further development

Continuous optimization and modular expansion.

Hosting & Maintenance

We ensure your digital solution remains permanently stable, secure and up-to-date – so you can focus on your core business.

Updates & Security

Regular updates, security patches and vulnerability scans

Monitoring & Backup

Uptime monitoring, daily backups and disaster recovery

Support

Technical support, troubleshooting and adjustments

Learn more about operations Discuss your project

Your contact

Steffen Fasselt

Projektleiter

If your online shop should do more than just sell, let's talk about a custom, integrated solution. In a non-binding conversation, we clarify: • Objectives & business logic • Integration needs • Sensible technical architecture • Realistic next steps